2018 Whole Foods Beauty Bag

For the past few years, Whole Foods has released a yearly beauty bag of all the best organic, non-toxic and natural beauty products that they sell. Its value normally surpasses its price and it’s often accompanied by a week-long 25% off sale on all their beauty products. The catch is that it’s only available to purchase on ONE day in the entire year. Now you can imagine that lots of people go out of their way to get their hands on this beauty bag and cash in on the 25% off sale. This year I was lucky enough to buy a Whole Foods beauty bag. Let’s see what’s inside.

First, for anyone who was curious, the bags were sold on March 23rd. This year they were stuffed with items from all the popular green beauty brands like Acure, Dr. Hauschka & more. There was a limit of one bag per customer, which I completely understand. The price of this bag was $20 but on the tag it states that it has a value of $100. I will be calculating the final total at the end of this post to see what it is really worth. But for now, let’s look at each of the products inside of the 2018 Whole Foods beauty bag.

The Items

Acure Brilliantly Brightening Facial Scrub | 1 fl oz

Estimated Value $2.49

This deluxe sample size brightening scrub is designed for all skin types. With ingredients like sea kelp that nourish your skin and French green clay that cleanses your face without drying it out, you can’t go wrong with this scrub. In this year’s bag, this product is missing the new beautiful flower design on the bottle but it’s all good.

Alba Hawaiian Detox Warming Mud Mask | .30 oz

Estimated Value $2.49

This one time use mask is ideal for oily or blemish prone skin. The unique feature of this mask is that it naturally warms on your face priming your skin for the detoxifying properties of volcanic clay.

Andalou Natural Hyaluronic DMAE Lift & Firm Cream | 0.14 oz

Estimated Value $3.69

This one time use cream is for dry skin or skin in need of a little rejuvenation. Ingredients like resveratrol CoQ10, DMAE and hyaluronic acid combine to give you a firmer and more youthful appearance.

Also, inside the packaging, there is a bonus $2.00 coupon for a future Andalou Naturals full size product.

Piece & Co Organic Cotton Bag

This beautiful bag is handcrafted by skilled artisans in India using the traditional techniques called dobby weave. Made with organic cotton, you can be sure that your makeup bag is sustainable, socially responsible and chic.

Dr. Hauschka Lip Care Stick | 0.17oz

Estimated Value $15.00

This full-size lipstick is designed to soften and soothe your lips while deeply hydrating your lips with a blend of oils like sweet almond, castor and jojoba.

There was also a $10 off of $50 purchase coupon inside the packaging as an added bonus value.

Burt’s Bees Brimming Berry Lipstick | 0.12 oz

Estimated Value $9.00

This full-size lipstick is a beautiful berry color. The formula is moisturizing and creamy with a satin finish. The perfect pop of color year round!

Weleda Skin Food | 0.34 fl oz

Estimated Value $3.49

This deluxe sample size cream is perfect for anyone in need of deep hydration. With its blend of botanical extracts, oils and beeswax, you can moisturize dry, rough skin almost anywhere on your body.

Trilogy Rosehip Oil Light Blend | 5 ml

Estimated Value $7.33

This deluxe sample size oil is designed to be lightweight while nourishing your skin. This blend of oils also helps control oil production, improves the appearance of fine line and balances out your skin tone. It’s not surprise that it was voted the New Zealand best of beauty in 2017.

Thayers Rose Petal Witch Hazel | 3 fl oz

Estimated Value $3.99

This deluxe sample size toner is a blend of rose water and witch hazel extract. The two work together to help tighten pores as well as restore the hydration of your skin.

Pacifica Purify Coconut Water Cleansing Wipes | 10 ct

Estimated Value $2.00

This deluxe sample of Pacifica’s most popular cleansing wipes is a must have product for any makeup lover. These coconut water infused towelettes help remove makeup off your skin without drying or irritating it.

Derma E SunKissAlba Radiant Glow Face Oil | 0.13 fl oz

Estimated Value $1.46

This deluxe sample size oil blend is made in collaboration with amazing YouTuber SunKissAlba. The blend of jojoba, argan and seabuckthorn oil help hydrate and rejuvenate the appearance of any dull skin.

Satva Sustainable Headband

This sustainable headband is made from recycled polyester and in different colors and designs.

The tag also included a $10 discount for any Satva clothing purchase at Whole Foods.

Evanhealy Rose Cleansing Milk | 1 fl oz

Estimated Value $10.50

This deluxe sample size cleansing milk is great for all skin types. As a daily cleanser, it works to gently and effectively cleanse your face with ingredients like purifying white kaolin clay and natural yucca root.

Mineral Fusion Mini Volumizing Mascara in Jet | 0.13 fl oz

Estimated Value $4.33

This deluxe same size mascara is designed to make your lashes look thicker and fuller. This formula is gentle and non-irritating as well as clump-free and smudge-free.

Mineral Fusion Bronzer Duo in Luster

Estimated Value $32.99

This full size bronzer duo will give you a warm glow all year round. It has a silky finish and has the natural UV protection of minerals for a flawless and healthy glow.

W3LL People Expressionist Mini Mascara in Pro Black | 0.12 oz

Estimated Value $11.99

This deluxe sample size mascara is known for its amazing formula in the green beauty space. It’s designed to make your lashes look big. fluffy and always clump-free.

Price & Value

This year the bag was priced at $20. If you’ve been following these Whole Foods Beauty Bags for the past few years, you may have noticed that they are increasing in price from $15 to $18 and now to $20. It might be due to more makeup items over the years or rising demand for more bags. I’m not sure, but I thought I should just mention it.

Now let’s look at the total value of the items we got in this year’s bag. Before I start, two items above don’t have an estimated value. Since I couldn’t find a reliable source for their price online, I didn’t feel comfortable giving these items arbitrary values based on what I thought they were worth. So the total value of the bag is $95.75, not including the following 2 items: the makeup bag and headband. This total also doesn’t include bonus coupons and discounts that accompanied some of the products like the Dr. Hauschka Lip Care Stick or Satva Sustainable Headband. If I could include absolutely everything, the true value of the bag is well above the stated $100 value. Impressive, right?

Final Thoughts

As for the break down of the items, I think that Whole Foods did a great job incorporating more makeup items into this year’s bag. I also appreciated the inclusion of the sustainable headband in this year’s bag because it shows how Whole Foods supports sustainable, eco-friendly companies as well as non-toxic and natural brands. Furthermore, I LOVE that they continued their partnership with the amazing, socially responsible company Piece & Co for the makeup bag this year. I’m hooked on this brand!

Overall, this year’s bag was a great value for the price of $20. I’m genuinely looking forward to trying out many of the items in my Whole Foods Beauty Bag this year. Do you have any specific  items you are excited to try? I think it might be the Derma E Radiant Glow Facial Oil for me! Let me know what yours is in the comments.

‘Til next time!

Daniela